I love to brag about my job at Zago, and one of the biggest reasons is because of the type of design-thinking we do. We design strategically - always with the aim of producing solid, perspective shifting work.
In short: there is a reason behind what we make.
It sounds simple enough, but many of my peers who graduated from our program have gone off to produce more white noise in a time where our culture bursting at the seams with purposeless design. To be fair, I know the opportunities to do what I do aren’t as easy to find but they are out there. And I believe they are multiplying.
In light of that, there are still some weeks I find myself working to pay the rent. Irritating clients will always exist and there will always be dull work to be done. In those weeks, I find myself needing a reminder of why I chose to be where I am. And that I am good at what I do.
(Above is a little gif of some hand drawn type animated as a break from one of those weeks.)