I'm Anna Hodgson.

Brooklyn to Bay Area, I work for Pitch Interactive.
All of the work here is my own.
  • I’ve tried over and over again to write something really epic about how I decided to pack up my belongings and move from Brooklyn to the Bay Area - but every time I sit down I can’t seem to package it all together. 
    The last six months have truly been some of the most surprising with joyous high highs and exceptionally low lows. Even though I know many of the days ahead will be trying I’m excited to see how they unfold. 

    Above are some panoramas during the three week drive from New York City to San Francisco. 

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  • "Some folks believe that hardship breeds artistic creativity. I don’t buy it. The city is a body and a mind – a physical structure as well as a repository of ideas and information. Knowledge and creativity are resources. If the physical (and financial) parts are functional, then the flow of ideas, creativity and information are facilitated.

    This city doesn’t make things anymore. Creativity, of all kinds, is the resource we have to draw on as a city and a country in order to survive. In the recent past, before the 2008 crash, the best and the brightest were lured into the world of finance. A culture of arrogance, hubris and winner-take-all was established."

    Excerpts from an excellent article from David Byrne, the Guardian:
    If the 1% stifles New York’s creative talent, I’m out of here



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  • Some light and buildings I found in Finland. 

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  • On mistakes made when communicating (excerpt from GFD, yet applicable to all of life):

    We surround ourselves with the choir.
    Sometimes we start from a place of being so conscientious and so concerned about doing what we’re doing well, we forget what we’re doing and what it is supposed to achieve.

    We make it hard for people to do what we want them to do.
    Make it easy for people to do something that makes them feel good about themselves.


    Make sure there is a problem, understand the problem, possess empathy above all else.

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  • "This month the average webpage weighs just shy of 1700 kb, and at its current rate it’ll hit 2 megabytes within the year. Images alone hold a 61% share of that weight. It’s a hard problem. Perhaps we should just modernize our proverb… say, “a picture is worth about 11,000 words, if it’s a pretty small image, and if the words in question would have been compressed with gzip.” Or maybe something hip for the kids: “an avatar is worth a thousand words.”"
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  • Putting together final sketches - pretty excited for some new ink.. @

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  • More evaluation model
    Think I might have solved the cyclical issue. 

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  • Working on a few things for Reportable, Zago's little app that will. 

    Zago received funding from the Knight Foundation in order to take Reportable from idea to demo in the next six months. Easy to organize, annotate, export and share, Reportable is a visual notebook for reporters and their organizations to support efficient and secure content sharing. 

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  • More ugly sketching on the Iceland Air Boeing 757-200 fleet. 

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  • Still in the “ugly sketches” phase but here’s a little bit of process work on trying to make an evaluation model for Zago’s Social Impact team look a little more interesting.
    An evaluation model helps answer questions about how a project, policy or program can be successful and what process needs to be implemented in order to achieve that success. 

    Unfortunately there’s a slew of ugly evaluation models out there..

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  • Revisiting some of the illustrated type for a birthday gift that divided the timeline of a relationship into the Blake Synder’s “beats” that create the structure of a screenplay. 

    For example: Fun & Games 
    Snyder describes Fun & Games as the point in the plot where the detective finds the most clues and dodges the most bullets; where the main character explores a new world and the audience is entertained by the premise they have been promised.

    For this relationship, I had a place that represented each of these plot shifts. Fun & Games is an avenue right outside of where I now live (but didn’t at the time.) The shops and cafes and restaurants are full of memories and firsts, some wonderful and others quite painful. 

    In retrospect it’s interesting to try and break down a relationship into shifts, survey how the dominos fell, and to force into boxes what cannot be objectively categorized. 

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  • I was sifting through some older things and I found a project I started to play around with a couple of months ago on Textexture. I used an email from a long email chain I had on the importance of vulnerability. 

    Textexture lets you visualize any text as a network. It also provides some “influential” keywords as filters to turn on and off and better help you see how certain words and phrases connect. 

    A few ideas I had were abandoned because of lack of time, though now this seems like a project worth pursuing again. 

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  • Still in process but working on something that could be cool, so I drew this B757-200.

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  • Working on some process synthesis assets for work. 

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