As AIGA turns 100 this year, they are celebrating American graphic design and the impact it has had on the world with 100 Years of Design. An interactive website highlighting works, interviews and moments throughout time, the visual history is organized by design’s role in 5 categories: assisting, connecting, delighting, influencing and informing.
Zago developed a brand and identity around Design for Good, a platform to build and sustain the implementation of design thinking for social change. As 100 Years of Design proves, design creates great experiences and increasingly connects people, community, ideas and resources in new ways in order to create better lives and thriving local economies. Our team worked to define, brand, frame and support the program with the aim to broaden the DfG network and establish initiatives, tools and events within the professional membership organization.
100 Years of Design features Design for Good as design that assists, creating opportunities for designers to share, showcase, learn and scale design as a practice in pursuit of social impact and legibility of the world.