A few GIFs for a high-end clothing line for children and preteens.
A couple of weeks ago I created some wireframes for a refreshed homepage and subsequent pages for a new branch of the website one of our clients is launching. In order to showcase the work any other way save a hefty stack of paper I’m experimenting with a few quick gif animations.
At Zago, we do a lot more than visual design and because of that we run into the problem of how to best show our process. Specifically in the cases of developing a design strategy (the backbone of a good brand) or creating a valuable user experience (the backbone of a good relationship between brands and their consumers) we struggle presenting the significance of these the not-so-visually-appealing parts of the story.
Designing interaction for my new site and considering an ‘unlock’ mechanism of some sorts. The above video shows the touch-device version. For web, viewers can click the two Xs to create the line:
Foggy Tennessee, view from my grandparent’s home.
Skeuomorphs are stories of utility frozen in time. A new kind of affordance—a cultural affordance—that provides the context we need to understand the possibilities for action. They don’t work because they coddle or educate the user—digital wood grain shelves and page-flips didn’t teach people how to read ebooks—they work because they leverage a user’s past experience and apply that understanding to something new.
- From John Payne’s comments on Does Skeuomorphic Design Matter? in UX Magazine
I think this is truth of skeuomorphic design summed up. It is valuable, it is useful and should not die in design. In that light, I believe challenging the user to operate in a world without skeuomorphic design (with purpose of course) can lead to a playground full of opportunities…if the experience is designed properly.
I need to make more videos.
And in an effort to not be concerned with quality - this is just plain ole iPhone 4 footage of a few of us at Zago cycling from our Manhattan office to a client meeting in the New Lab at the Brooklyn Navy Yard.
Working on a new logo, new site.
One year later of living in New York - I suppose it’s about time.
For the last two and a half weeks I spent a lot of time on planes over the Atlantic, North and Baltic Seas and across northern Europe.
Here are some in flight photos.
Anna, after a soccer game
Preferred Mode (Sam Polcer) raced me down a couple of weeks ago when we cycled by each other on Flushing. He’s got an excellent selection of cyclists and their rides here in NYC, check it out on any of the links above and stay tuned for the publishing of his book!
Took a trip up to Camden, New Jersey for work. Sniped a few photos from the car as we drove around the city.
Camden is just across the Delaware River from Philadelphia. It was rated the most dangerous city in the US in 2004 - there are more crimes committed per square mile than any other city in the US. Economic development has been restricted to the waterfront while the interior is populated by an impoverished African American community and filled with ghetto row-homes that are barely standing.
Recently have been reminded how lucky I am in many ways - but especially to have someone want to love me in the most patient and forgiving way.
He took this.
Just can’t stop the gifs. Especially when they’re puppies.
Sorry. Sort of.